PAN-EUROPEAN BRAND REDESIGN ROLL-OUT
Pan-European Pepsi Rebrand represented one of the largest identity transitions in the brand’s history, bringing the new global design system to life in Europe. The project had to ensure consistent brand transition across European markets (40+), while maintaining flexibility for local adaptation in packaging, retail, and consumer communications.
Key elements of the Pan-European rebrand:
Coordination of the brand launch toolkits for Europe, including design assets, retail guidelines, and activation playbooks.
Transition of packaging and point-of-sale materials across millions of touchpoints in retail and out-of-home environments and establishment of the ways of working on approvals.
Development and optimization of media (TV and Digital) assets.
Launch Activations for key Europe markets.
REGIONAL EXECUTION OF THE GLOBAL BRAND RESTAGE
RESULTS:
Successfully activated across 40+ European markets on time, with consistent execution despite market complexity.
Transitioned thousands of SKUs and packaging formats, ensuring full portfolio alignment with the new identity.
Updated millions of retail and out-of-home touchpoints, driving immediate visibility of the refreshed brand.
Achieved a synchronized pan-European launch, reinforcing Pepsi’s cultural relevance and impact at scale.
Recognized internally as a best-in-class global-to-local execution model, setting the benchmark for future rebrands.