FMX STUNT - ADRENALINE RUSH (ENERGY)
DIGITAL-FIRST CAMPAIGN / EXTREME SPORTS CONTENT CREATION
Adrenaline Rush, a leading energy drink brand in Russia, was set out to drive brand awareness by creating bold, talked-about extreme sports content. The goal was to leverage category-relevant cues—adrenaline, risk, and achievement—to inspire consumers to push their own limits and strive for success.
The idea was to perform world-first FMX stunt, “Hart Attack”, in which a rider performed a trick while jumping from one moving BELAZ truck to another. This highly complex production project was produced with a focus on digital channels, ensuring maximum content shareability.
The stunt captured massive attention online, generating more than 12 million views.
