FMX STUNT - ADRENALINE RUSH (ENERGY)

WHAT:

Digital campaign / extreme sports content

Adrenaline Rush, a leading energy drink brand in Russia, was set out to drive brand awareness and talkability by creating bold, talked-about extreme sports content. The goal was to leverage category-relevant cues—adrenaline, risk, and achievement—to inspire consumers to push their own limits and strive for success.

HOW:

The idea was to perform world-first FMX stunt, “Hart Attack”, in which a rider performed a trick while jumping from one moving BELAZ truck to another. This highly complex production project was produced with a focus on digital channels, ensuring maximum content shareability.

RESULTS:

The stunt captured massive attention online, generating more than 12 million views.