BRAND ACTIVATIONS AND PRODUCT LAUNCHES WITH CELEBRITIES
Irina Shayak
Svetlana Khodchenkova
Key Projects:
Relaunch of #1 Shampoo Franchise with Svetlana Khodchenkova reinforcing its market leadership. The campaign featured a high-profile local celebrity ambassador, creating strong cultural resonance and driving renewed relevance with consumers. Execution spanned TV, digital, retail, and in-store activations, ensuring cohesive messaging across all consumer touchpoints.
Launch of New Product with Global Celebrity Ambassador Irina Shayak. The campaign delivered a 360° launch approach, including media campaigns, PR events, influencer engagement, and retail activations, successfully positioning the product as a premium addition to the portfolio.
Digital-first project executed across social media, digital video, TV, and influencer channels, ensuring maximum reach and resonance with the brand’s younger target audience. By leveraging celebrity credibility and the entertainment value of a blind test format, the campaign generated high levels of consumer interest and reinforced Garnier Fructis’ positioning as a trusted, effective brand.